Firearm Trainer's Podcast: Improving Your Website With An Audit
An interview recently done for the Firearm Trainer's Podcast which addresses topics relevant to firearm instructors in America to help them be more skilled and better run their business and reach customers. In this interview I discuss common website marketing barriers including…
Read MoreUSA Carry Podcast: 5 Reasons Your Holster Might Suck
I was interviewed recently for the USA Carry Podcast. We spoke primarily about holsters and the major changes the holster industry has seen. In this show you will learn a lot about holster design and the key factors you should be considering when buying a holster.
Read MoreCoupon Marketing Is About To Face An Armageddon
I see a marketing Armageddon on the horizon as it relates to the utilization of coupon codes. Coupon Aggregators are stealing your revenue twice over and we are letting them. Influencers and eCommerce business owners need to consider how we will fight and win this battle.
Read MoreThe Tale of The $30 Ping Pong Table
The year was 1999 and I worked as a low-level employee at the local K-Mart. I was a general handyman, doing everything from receiving to cart retrieval. It was a great job for a 16-year-old boy and it presented at least one very important opportunity. There was a floor display ping pong table in sporting goods…
Read MoreDefenders Live: Keys to Success in Business & Life
I was interviewed for the Defenders Live show. Lora Thorson hosts the show and does a great job of asking probing questions and surprise we discussed effectively NOTHING about guns or shooting them. You should subscribe to their show on YouTube or Facebook! In this interview we do discuss: How to be good at selling…
Read MoreColorado Springs Family Adventure – Pikes Peak, Cheyenne Mtn. Zoo, Garden of the Gods
Our family recently was blessed to spend a few days with my in-laws in Colorado Springs. Even though we've lived in Colorado 12 years we've never done any of the tourist-like things that Colorado Springs offers. We are so very grateful to those in-laws who made the arrangements and showed us a great time. Garden…
Read MorePayPal and the Gun Industry – What You Need to Know
Updated: May 4th, 2023 Operating a business in the firearm industry even if you don't sell guns, comes with complications and risk. This article is part of a series of articles I'm publishing about various online platforms, merchant providers, and tools that have policies related to the firearm industry. PayPal is a merchant provider that…
Read MoreGun Radio Utah: Permitless Carry & The Guardian Conference
An interview given for Gun Radio Utah, hosted by my friend Clark Aposhian. We discuss permitless carry and some important considerations for those who choose to carry concealed under that authority.
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