This book is a unique and powerful look at real science and research to determine the various factors that influence others. The book is broken into two parts. First is
One of the key things I took from this is how leaders have to essentially care for the people in their ranks the same way a parent cares for their children.
Carl teaches that we all are motivated by fear and greed. Most of us are motivated by both but generally lean toward one or the other. This is why so many financial planners have their clients take some sort of test to judge their tolerance of risk.
One of the biggest lessons for me were Mitch’s thoughts about Utility Marketing. Digital media has forced companies to figure out how they can stop broadcasting messages and advertising and start creating more value to their customers. By becoming useful we create a relationship with the consumer.
For me, this is above all else a story about the nature of humanity, the human need for power, and the individual struggle of discovery one’s identity, deeper purpose and place in the games of life. The story is different from many of the traditionally popular literary epics that tell a story of Good VS Evil
The premise of The ONE Thing is that at any given point in time, there is only one thing that you should focus on doing. Your one thing is the thing that moves you the closest or the fastest toward your goal.
The book makes a baseline assumption that high performance is in place and that other factors are preventing one from advancing. The book focuses on three factors; perception, visibility, and influence.
In short I think this book is a great read for anyone who is trying to understand what Big Data is and what the positive and potential negative implications are for businesses. It has the right amount of technical information presented in a concise and easy to understand layout.
Mark’s first book, “The Fred Factor” talked about the 4 Fredlike principles and sold over 2 million copies. This second book, “Fred 2.0” is like the graduate course and expands on what it means to truly be a Fred.
Sinek’s book operates under the premise that everything that a person or organization does should emulate the why. Specifically, why they do it. The book is full of examples of great companies that started with a clear vision of why they were in business and eventually lost their why. Everything suggests…
