Firearm Industry
Firearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State
Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren’t known for being great marketers so this is ultimately an introduction to marketing funnels.
Read MoreFacebook and The Gun Industry – What You Need To Know
Operating a business in the firearm industry even if you don’t sell guns, comes with complications and risk. This article is part of a series of articles I’m publishing about various online platforms, merchant providers, and tools that have policies related to the firearm industry. Aside from being a popular social media website and platform,…
Read MoreUSA Safe & Vault – Choosing A Gun Safe?
Interviewed along with 25 other industry experts about what to look for when buying a gun safe.
Read MoreFirearm Trainers Association – Another Look at Cancellation Policies
Guest post I wrote for the FTA about how cancellation policies affect up front conversion rates in eCommerce
Read MoreFirearm Trainer’s Podcast – Affiliate Marketing Programs
Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.
Read MoreFirearm Trainer’s Podcast – Affiliate Marketing Part 1
Part 1 in this series. I talk about how to approach affiliate marketing for success.
Read MoreABC Denver – Study shows wielding a gun could lead people to misperceive others as holding a gun
ABC asks me to weigh in on a study that suggests that carrying a gun increases the odds of you mistakingly thinking others are wielding a gun.
Read MoreFirearm Trainer’s Podcast – Visual Stimulus in Training
A great conversation in which I’m asks to discuss the idea of reacting to a visual stimulus instead of an audible one as we are accustomed to doing.
Read MoreOff Duty On Duty Podcast – Weapon Lights Yes, No Why not?
A fun conversation about the actual application of a weapon-mounted light vs a handheld light.
Read MoreInterview: “Doing Things He Loves – Guns and Internet Marketing”
On May 21st 2020, my interview with Bart Merrell on his podcast was published. Bart and I crossed paths in a business venture back in 2007 and I was very excited to hear from him and honored to be invited as a guest on his podcast. Here is the interview: Some important topics we covered:…
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