Internet Marketing
What You Need to Know About Affiliate Disclosures and Product Endorsements
The FTC regulates the laws and rules surrounding how one has to disclose your relationship with a business, product, or organization. he internet has changed the game because today anyone can create a blog for free and write about products and organizations.
Read MoreThree WordPress SEO Tricks You Are Likely Neglecting
You have a WordPress based website and you pride yourself on knowing the SEO basics but are you forgetting to do a few simple things that could make a big difference? Three Simple WordPress SEO Suggestions: 1: Category descriptions Visit the Categories sub-menu under the Posts menu. Does it look like this? Its time to…
Read MoreHow To Make Your Blog Post Good Enough for Wikipedia
Instead of trying to game the system and start adding your links to Wikipedia pages (which is against their policy) you might go to the harder effort, but far more valuable process of just creating awesome content that is likely to get Wikipedia love.
Read MoreBecoming a Wikipedia Editor and Contributor
Anyone can contribute to the content on Wikipedia. Marketers have a particular interest in the site since a relevant backlink to one’s site from Wikipedia can be very valuable. Naturally then it would make sense for any web marketer to become familiar with Wikipedia and where possible try to leverage it (within the Wikipdia guidelines) as a tool to drive awareness and traffic.
Read MoreBusiness to Business Online Marketing Tactics
Recently I presented a training at a local Chamber of Commerce for business leaders about how to correctly engage in business to business marketing online. Here are the ten core tips or tactics that I shared.
Read More5 Ways to Increase Email Opens and Engagement
Today I’m going to share five simple and proven email marketing hacks to increase engagement and open rate. Skills of internet marketing are critical in any online strategy.
Read MoreOnline Money Machine Experiment Documented
Online marketing is about building machines in which you can put in money on one side of the machine and more money comes out on the other side of the machine. These machines, often referred to as Funnels vary from very complex to very simple.
Read MoreShould You Buy Email Lists For Marketing?
Email marketing leads to big ROIs because its relatively cheap to execute and is very easy to measure. Sadly, it is also difficult to get started as most of us start with few if any contacts in our email marketing subscriber lists. The temptation to buy an email list is very high. This is especially true in the B2B space where many marketers feel like it would be impossible to construct a list on their own.
Read MoreDo Digital Marketers Need to Know All Of This?
Marketing and Advertising present a very complex environment. Marketing experts have to surround themselves with people who have expertise in each part of the marketing cycle and the various mediums where marketing and advertising are placed.
Read MoreUTM Tracking Codes for Web Traffic Acquisition Reporting
I talk to a lot of digital marketers who drive a lot of web traffic from several different sources to their website but are currently unable to measure the value or conversion rates of these unique traffic channels. UTM codes can solve that problem.
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