Internet Marketing
Five More Ways To Get Me To Stop Following You On Twitter
I don’t have any bandwidth for junk. Several years ago I originally published an article called “10 Ways to Guarantee I Stop Following You On Twitter” and today I want to add to that list with 5 more things I find annoying enough to warrant the “Unfollow.”
Read MoreThis RSS Trick Supports SEO Strategy and Sharing
Online marketers are taking and re-purposing your content. Did you know that? Have you see the tweets that say “The ____ daily is out” and tag you or a small number of other users?
Read MoreHow Do You Get A Klout Score of 60 and Why Do You Care?
They give every online user a score between 1 and 100 and connect marketers and brands with users that are influential in the topics most important to the brand. Since their launch there have been some competitors that have come into the space as well.
Read MoreThe Marketer’s Ultimate Guide to RSS
Essentially RSS is the technology or format in which EVERY news site and EVERY blog publishes their content. You’ve see the cool orange icon that looks like a wifi symbol on it’s side all over the internet and now you know what it is for.
Read MoreMarketing: What Job Is Your Product Being Hired To Do
When working on product development, and then when marketing a product, ask yourself, “What job will my customer hire my product to do?” In addition to looking at this from the marketing and business angle I also want to address how this applies to relationships and personal development.
Read MoreROI Is An Equation Not A Theory
As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…
Read MoreSEO Rank Reporter WordPress Plugin Review
SEO Rank Reporter allows the user to input as many phrases and keyword queries as desired to track how any given URL ranks on Google for that query. The plugin refreshes data every…
Read MoreUtility Marketing Best in Show
While none of these utility marketing initiatives directly put revenue in the company they all make the brand (and by extension the product or service) more valuable and more relevant. If you are one of those people who hates the term “Building a Relationship” when referring to the advertiser / consumer transaction then you haven’t fully understood Utility Marketing.
Read MoreEveryone is a Publisher – 3 Tips to Stand Out
To stand out among the clutter one has to produce content that is FAR more valuable to one’s audience than everyone else. That could be entertaining, educational, informative, or whatever your audience craves.
Read MoreContent Strategy Magic Question
I call it the magic question because it puts everything else into perspective. When I talk to advertisers and business owners who are trying to build an online audience around their brand, product, or events the conversation almost always come back to content. Content is at the core of the three Cs of internet marketing and without it no amount of great paid ads, SEO, or awesome products has any legs.
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