Sales
Getting a High ROI From Your Booth
I’ve been through a handful of business ventures and through them all I’ve been to A LOT of trade shows where I’ve seen A LOT of booths. I’ve had some opportunities to manage or execute a booth or two of my own and today’s blog post is my attempt to point out the obvious lessons…
Read MoreI Don’t Have the Problem That You Are Trying To Solve
Products solve problems. If you are a business owner, salesman, or entrepreneur of any kind ask yourself what problem does your product solve? On the flip side, if you are the consumer or buyer then there are some great advantages to using the “what problem” paradigm of shopping.
Read More7 Habits of Highly Successful Sales People
The outline below is an adaptation of Stephen R. Covey’s 7 Habits of Highly Effective People as it may apply to media sales. Use this outline and adapt it for your industry and business.
Read MoreMake the Numbers a Part of Your Life
I’ll never forget an old manager of mine who once told me “What can be measured, can be improved.” I have always felt strongly about the importance of keeping track of results in order to improve. In high school I charted all of my race times for Cross Country and Track and Field into a…
Read MoreInternet Marketing Solutions and Strategies for Account Executives and Sales Representatives
In this modern world it doesn’t take a geek like me to convince local businesses and advertisers that they need to utilize the internet to interact with their customers. Small businesses across America who don’t have the resources to hire experts struggle each day to keep up with the best practices in online advertising; but what about the sales people?
Read MoreCuss Words:: The things you say that lose you time and money
The most effective salesman are able to get past the baricades that potential customers put up instinctively when they think they are being sold. This is the single most important skill perhaps even with the skill of closing. Telling your customer about features and benefits isn’t difficult if you can put them in a situation where they are truly listening to you.
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