I work in the firearm industry. My job is to be both a subject matter expert on anything relating to defensive shooting and concealed carry while also generating revenue and selling products. This page is an archive of content on this site relating to the firearm industry including marketing, content, and subject matter articles, interviews, etc.
Firearm Trainer's Podcast: Improving Your Website With An Audit
An interview recently done for the Firearm Trainer's Podcast which addresses topics relevant to firearm instructors in America to help them be more skilled and better run their business and reach customers. In this interview I discuss common website marketing barriers including…
PayPal and the Gun Industry – What You Need to Know
Updated: May 4th, 2023 Operating a business in the firearm industry even if you don't sell guns, comes with complications and risk. This article is part of a series of articles I'm publishing about various online platforms, merchant providers, and tools that have policies related to the firearm industry. PayPal is a merchant provider that…
How to STOP Using Eventbrite & Why The Firearm Industry Should Get Off The Platform
I work with a lot of firearm trainers. This industry consists of people who primarily have day jobs and teach classes on the side. Those who are blessed enough to do it full time are still NOT web builders or marketing gurus. They are firearm instructors. So it is no surprise that a large majority…
CCW SAFE PODCAST- EPISODE 85: JACOB PAULSEN OF CONCEALEDCARRY.COM
CCW Safe Use of Force Expert Rob High and Firing Line Radio host Phillip Naman are joined by CCW Safe COO Stan Campbell and Jacob Paulsen of concealedcarry.com to discuss the upcoming 2022 Guardian Nation Conference.
Why Retail Isn't Dead and How the Firearm Industry Is Especially Resilient
I'm a product of the internet marketing industry. In 2007 I built my first website and read “SEO For Dummies.” In 2010 I boarded 99 airplanes traveling the country and helping traditional media companies adapt to and sell online advertising. Today, I operate an eCommerce business, manage about 20 websites, operate my own email marketing…
The Three Tiers of Providers As It Relates to The Firearm Industry
As a business owner in the firearm industry, I have the task of navigating service providers as it relates to their company policies on firearms and weapons. This often means we may not be able to do business with or work with service providers because they have decided our association with the firearm industry makes…
A Product Funnel For Firearm Instructors
In the last 15 years as a firearm instructor, I've seen many different firearm instruction business models. There are some very successful firearm training companies out there but the vast majority of instructors are part-time and effectively stuck in a rut not knowing how to grow their business. This article is part of a series…
Web Hosting and Website Builders for The Firearm Industry
I built my first website in 2006 using Microsoft Frontpage which was at that time on its way out. In 2007 I first learned about the concept of a CMS and built a website using WordPress version 1. Since then I've built and maintained over 100 websites both of my own and of clients. Today…
The Ultimate Beginners Guide to Affiliate Marketing
While these principles will apply to any industry and any business the specific examples given are relevant to the firearm industry. Anyone who provides a service or product to a customer can benefit from affiliate marketing. You might be an online content creator leveraging blogging, YouTube, or Instagram. Perhaps you are a service provider who…
Off Duty On Duty Podcast: Don't Get Shot By the Police Revisited
An interview I gave for a podcast talking about training and strategies to prevent an armed, non-LEO responder from being shot by responding police officers.
Firearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State
Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren't known for being great marketers so this is ultimately an introduction to marketing funnels.
Facebook and The Gun Industry – What You Need To Know
Operating a business in the firearm industry even if you don't sell guns, comes with complications and risk. This article is part of a series of articles I'm publishing about various online platforms, merchant providers, and tools that have policies related to the firearm industry. Aside from being a popular social media website and platform,…