This page acts as an archive of media and press in which I've been interviewed or featured. Links primarily will open to a 3rd party website.
Firearm Trainer's Podcast: Improving Your Website With An Audit
An interview recently done for the Firearm Trainer's Podcast which addresses topics relevant to firearm instructors in America to help them be more skilled and better run their business and reach customers. In this interview I discuss common website marketing barriers including…
USA Carry Podcast: 5 Reasons Your Holster Might Suck
I was interviewed recently for the USA Carry Podcast. We spoke primarily about holsters and the major changes the holster industry has seen. In this show you will learn a lot about holster design and the key factors you should be considering when buying a holster.
Defenders Live: Keys to Success in Business & Life
I was interviewed for the Defenders Live show. Lora Thorson hosts the show and does a great job of asking probing questions and surprise we discussed effectively NOTHING about guns or shooting them. You should subscribe to their show on YouTube or Facebook! In this interview we do discuss: How to be good at selling…
Gun Radio Utah: Permitless Carry & The Guardian Conference
An interview given for Gun Radio Utah, hosted by my friend Clark Aposhian. We discuss permitless carry and some important considerations for those who choose to carry concealed under that authority.
Warrior Wednesday – Iowa Firearms Coalition Interview
I recently gave an interview to John McLaughlin of the Iowa Firearms Coalition. It was published in two parts to the IFC YouTube channel and Facebook page.
CloverTac Podcast: The Many Sides of Concealed Carry Dot Com
Riley and I were invited to be guests on the CloverTac Podcast with our friend Chris. We talk about the origins of my business and the various pivot points and the now many sides of what we do here.
New York Times: Angry Drivers, Lots of Guns: An Explosion in Road Rage Shootings
I was recently interviewed by a NYT reporter doing a story on the recent increase in shootings related to road rage. A New York Times subscription may be required to read the story.
CCW SAFE PODCAST- EPISODE 85: JACOB PAULSEN OF CONCEALEDCARRY.COM
CCW Safe Use of Force Expert Rob High and Firing Line Radio host Phillip Naman are joined by CCW Safe COO Stan Campbell and Jacob Paulsen of concealedcarry.com to discuss the upcoming 2022 Guardian Nation Conference.
Off Duty On Duty Podcast: Don't Get Shot By the Police Revisited
An interview I gave for a podcast talking about training and strategies to prevent an armed, non-LEO responder from being shot by responding police officers.
Firearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State
Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren't known for being great marketers so this is ultimately an introduction to marketing funnels.
USA Safe & Vault – Choosing A Gun Safe?
Interviewed along with 25 other industry experts about what to look for when buying a gun safe.
Firearm Trainers Association – Another Look at Cancellation Policies
Guest post I wrote for the FTA about how cancellation policies affect up front conversion rates in eCommerce
Firearm Trainer's Podcast – Affiliate Marketing Programs
Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.
Firearm Trainer's Podcast – Affiliate Marketing Part 1
Part 1 in this series. I talk about how to approach affiliate marketing for success.
ABC Denver – Study shows wielding a gun could lead people to misperceive others as holding a gun
ABC asks me to weigh in on a study that suggests that carrying a gun increases the odds of you mistakingly thinking others are wielding a gun.
Firearm Trainer's Podcast – Visual Stimulus in Training
A great conversation in which I'm asks to discuss the idea of reacting to a visual stimulus instead of an audible one as we are accustomed to doing.
Enalito Thriving eCommerce Summit Nov 2020
Enalito is a company that provides various software tools to empower and support eCommerce businesses. On a regular basis they conduct a summit in which they host these style of discussions to help educate and support their existing and their potential customers. Currently, I do not use any Enalito's products and at no point during…
CCX2 – Are You A Stupid Gun Owner?
I'm a guest on this podcast in which we discuss common mistakes made by concealed carriers.
Off Duty On Duty Podcast – Weapon Lights Yes, No Why not?
A fun conversation about the actual application of a weapon-mounted light vs a handheld light.
Reader's Digest – 22 Signs Your House Is Vulnerable to Being Robbed
Some great tips about minimizing risk of a home invasion.
Interview: “Doing Things He Loves – Guns and Internet Marketing”
On May 21st 2020, my interview with Bart Merrell on his podcast was published. Bart and I crossed paths in a business venture back in 2007 and I was very excited to hear from him and honored to be invited as a guest on his podcast. Here is the interview: Some important topics we covered:…
USA Today Interview About Supposed Interstate Shootings
Interview for Coloradoan.com about reported shootings along Interstate 25
TV News Check: Entravision Appointment Press
Entravision Communications Corp. announced the addition of Jacob Paulsen as interactive sales manager for its Colorado markets. In his new role, Paulsen will be responsible for leading Entravision’s digital and interactive sales efforts in its Denver, Aspen, Colorado Springs and Pueblo markets.
