How Do You Get A Klout Score of 60 and Why Do You Care?
They give every online user a score between 1 and 100 and connect marketers and brands with users that are influential in the topics most important to the brand. Since their launch there have been some competitors that have come into the space as well.
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The Marketer's Ultimate Guide to RSS
Essentially RSS is the technology or format in which EVERY news site and EVERY blog publishes their content. You've see the cool orange icon that looks like a wifi symbol on it's side all over the internet and now you know what it is for.
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The Myths of Creativity by David Burkus
Each chapter of this book discusses a myth, the science behind that myth, and the reality of how creativity really works. While this book plays well toward professionals who work in a “creative” environment I think anyone could benefit and enjoy reading this book.
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Marketing: What Job Is Your Product Being Hired To Do
When working on product development, and then when marketing a product, ask yourself, “What job will my customer hire my product to do?” In addition to looking at this from the marketing and business angle I also want to address how this applies to relationships and personal development.
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Getting Out of Your Comfort Zone is For Sissies
Everyone is always telling you to get out of your comfort zone. If you get a little out of your comfort zone you will always have a little success.
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Execution IS The Strategy by Laura Stack
The majority of the book is dedicated to helping individuals, leaders, and organizations identify where their execution is weak and how to address it. As the diagram suggest, the book is divided into 4 core parts (which create the acronym L-E-A-D) with 3 sub sections to each of those 4 parts.
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ROI Is An Equation Not A Theory
As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…
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Personalization – Coca Cola Increases Sales by 30%
Sound silly? I had a meeting last week with the local distributor of Coca Cola in my state and their marketing department told me sales are up 30%. WHAT???? Any brand would do darn near anything legal to get a 30% increase in sales
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