Jacob Paulsen - Concealed Carry Digital Marketer

Launching Your Online Marketing Plan: Basics Summary

Are you trying to get started with a website, blog, or lead generation page? Are you trying to sort through all of the different software programs available for email marketing, blogging, managing social media, and webcasting? Here is my simple walk through: Start With Hosting If you are going to manage an online presence you…

A Beginner's Guide to Email Marketing

Email marketing is in the most basic form simplistic. Build a list and send stuff to it with both educational and promotional information. As a business owner or internet marketing professional you should consider gathering email addresses among your very top priorities. In fact, its hard for me these days to think of a profession…

I'm Obsessed With QR Codes: What Are They & How Do You Use Them?

How you seen these around? Primarily found on advertisements, QR codes are mobile friendly, square barcodes that can be scanned by smartphones. QR codes can contain a variety of different types of information from URLs to PayPal buy now links. The QR code directly to the left, when scanned, will take you directly to this…

Gravitar… Avatars: Why Your Picture Doesn't Show Up Next To Comments

Avatars & Gravatar Quick Tip for my readers today about gravatar. When you comment on other people's blogs you may wonder how you can get your picture to show up next to your comment; as it does in the case of many others. Within blogs on blogspot.com those images come from each individual's Google profile…

Salt Lake City Marathon: I'm Alive

In 2009 I ran a half marathon in Provo, UT. It was a fantastic challenge. In 2010 I competed in a triathlon relay with my family. This year I ran a marathon. I think I might be done with running challenges for a little while. I’m a runner and will always run but I don’t…

A Great Business Book or App by John Eckberg

A wonderful author and friend of mine has published a new book which gives great insight and inspiration to leaders and business people everywhere. “Pot of Gold: Business Book Nuggets for Leadership, Work and Career” by John Eckberg is a collection of business book excerpts. John has had an amazing life interviewing business success stories across…

How You Lose Fans and Followers on Facebook & Twitter

I subscribe to the blog of Matt McGee, a search engine optimization expert of keeps a great blog for small business owners. Today I stumbled upon some research that he shared a little while ago about the reasons why consumers unfollow and unlike businesses on Twitter and Facebook. I think this is very insightful information.…

Are You Still Ignoring Google Places? Components & Overview

Late October of 2010 Google changed the search engine marketing (SEM) game again. The format in which local business results are displayed within search results changed dramatically. In the past I used to think of paid search, local search, and organic search (seo) as distinctly different strategies of search engine marketing. The changes from last…

The Four Cycles of Reaching Your Goal

What Does 4 Laps Have to do With Goal Setting? In high school I learned about goal setting when I ran distance races in track and field. My favorite was the mile (technically 1600 meter) race. A standard American track is 400 meters around which makes the 1600 meter race exactly 4 laps. There is…

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