The Ultimate Beginners Guide to Affiliate Marketing
While these principles will apply to any industry and any business the specific examples given are relevant to the firearm industry. Anyone who provides a service or product to a customer can benefit from affiliate marketing. You might be an online content creator leveraging blogging, YouTube, or Instagram. Perhaps you are a service provider who…
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Off Duty On Duty Podcast: Don't Get Shot By the Police Revisited
An interview I gave for a podcast talking about training and strategies to prevent an armed, non-LEO responder from being shot by responding police officers.
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Breath – A Book That Made Me Healthier And Changed My Life
I read a lot of non-fiction but this book has had a more significant impact on my daily (and nightly) activities than any other book I've read in years. Breathe better and be healthier.
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Firearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State
Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren't known for being great marketers so this is ultimately an introduction to marketing funnels.
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Facebook and The Gun Industry – What You Need To Know
Operating a business in the firearm industry even if you don't sell guns, comes with complications and risk. This article is part of a series of articles I'm publishing about various online platforms, merchant providers, and tools that have policies related to the firearm industry. Aside from being a popular social media website and platform,…
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OKC Changed My Life But It Can Also Heal Our Nation
This will be published on April 19th, 2021 exactly 26 years after the Oklahoma City Bombing. The lessons learned that day by our nation need to be refreshed and reshared. April 19th, 1995 at 9:02 am In April 1995 I was 11 years old. I have some memories of people referring to the “Oklahoma City…
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USA Safe & Vault – Choosing A Gun Safe?
Interviewed along with 25 other industry experts about what to look for when buying a gun safe.
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Firearm Trainers Association – Another Look at Cancellation Policies
Guest post I wrote for the FTA about how cancellation policies affect up front conversion rates in eCommerce
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Firearm Trainer's Podcast – Affiliate Marketing Programs
Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.
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