Jacob Email Sins
I have a problem. I'm neurotic when it comes to email. I manage my inbox really carefully and I care too much about proper email etiquette. Over the years I've developed a list of what I've come to call Email Sins. Things that are just against any decent email etiquette and, in my opinion, should…
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The $100 Startup by Chris Guillebeau – Book Review
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau My rating: 4 of 5 stars I wish I had read this book a few years ago as it would have been more valuable then but all the same I'm glad I read…
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Getting Past The Spam Filter And Into The Inbox
Like most of my blog posts, this one is in response to a question I recently received (and have received many times in the past) from a friend. Email Marketing continues to be a strong and valuable asset in the hands of any marketer. However, email deliverability or the ability to get one's marketing emails…
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You Have Emails But You Don't Have An Email Marketing Strategy
This is for any business owner or marketer who is currently NOT sending regular emails to an email list of subscribers, customers, and potential customers. This conversation usually happens when I'm talking to a business owner who has been around for a few years but doesn't currently send much or any email. WHY You Need…
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Getting a High ROI From Your Booth
I've been through a handful of business ventures and through them all I've been to A LOT of trade shows where I've seen A LOT of booths. I've had some opportunities to manage or execute a booth or two of my own and today's blog post is my attempt to point out the obvious lessons…
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