Becoming a Wikipedia Editor and Contributor

By Jacob Paulsen | August 5, 2015 |

Anyone can contribute to the content on Wikipedia. Marketers have a particular interest in the site since a relevant backlink to one’s site from Wikipedia can be very valuable. Naturally then it would make sense for any web marketer to become familiar with Wikipedia and where possible try to leverage it (within the Wikipdia guidelines) as a tool to drive awareness and traffic.

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Goodreads For Authors: How to Take Your Book Social

By Jacob Paulsen | March 6, 2013 |

If you are an author, and haven’t heard about Goodreads.com you need to fire your coach, publisher, or PR company. Goodreads.com is a fast growing social network for readers of all genres. Like most social networks you setup your own profile, connect with friends, and send private messages. It is different in that everything you do to interact within the site is based around books.

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12 Authors to Guide You Through 12 Books in 2012

By Jacob Paulsen | November 7, 2011 |

I realized that we would need a significant enough group of people in the book club so as to offer the author high exposure and potential for book sells. Thus the goal was refined to find 12,000 other people to read 12 books with me, being lead by the author of each of the 12 books.

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