404 Errors: SEO Impacts and How to Fix Them

By Jacob Paulsen | July 18, 2013 |

After discussing what 404 errors are and how they impact your website, you might be wondering how this impacts your online marketing efforts. How do Google and Bing treat 404 errors on your site? What if somebody shares a broken link from your website on Facebook, Twitter, or another social network? More importantly, what can you do to avoid those negative impacts?s

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Are You Still Ignoring Google Places? Components & Overview

By Jacob Paulsen | April 4, 2011 |

Late October of 2010 Google changed the search engine marketing (SEM) game again. The format in which local business results are displayed within search results changed dramatically. In the past I used to think of paid search, local search, and organic search (seo) as distinctly different strategies of search engine marketing. The changes from last…

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