Posts Tagged ‘value’
Marketing: What Job Is Your Product Being Hired To Do
When working on product development, and then when marketing a product, ask yourself, “What job will my customer hire my product to do?” In addition to looking at this from the marketing and business angle I also want to address how this applies to relationships and personal development.
Read MoreValue Is King – New Marketing Reality
The big brands have known this for some time and they are working hard to become integrated into lifestyles of their consumers by putting resources behind non-sales related utility and value.
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